For Black-owned businesses
Make your business easier to find—and easier to choose.
Around The Way helps people discover, save, follow and support Black-owned businesses across Central Ohio. Start with a free business listing. Upgrade when you need a stronger storefront, better tools or more promotion.
Already listed? Sign in to manage
- Free to list
- Reviewed before publication
- Payment never determines verification
More than a name on a list.
Around The Way is designed to help customers find useful business information, understand what you offer and take the next step.
A better storefront
Business profiles can include:
- Business description
- Photos
- Hours
- Location or service area
- Website, call and directions
- Booking or ordering links when available
A direct customer path
Customers can:
- Discover and search
- Save and follow
- Call the business
- Get directions
- Visit the website
- Book or order through your existing systems
Results you can understand
Eligible paid tools can report real actions:
- Profile views
- Website clicks
- Call taps
- Direction requests
Start free. Upgrade when your business needs more.
The free listing establishes your presence. Around The Way Plus turns that presence into a more active business storefront.
Free Business Listing
Free forever
Get listed, verified and discoverable.
- Public business profile
- Business name and description
- Primary image
- Category and neighborhood
- Hours and contact information
- Website, call and directions links
- Ability to claim and correct information
- Eligibility for reviewed Black-ownership verification
- Organic directory discovery
Around The Way Plus
Best for active businesses$79/month
Build a stronger storefront and understand how people engage with it.
- Everything in Free
- Enhanced business storefront
- Expanded photo gallery
- Offers
- Events
- Business updates
- Additional customer-action links
- Basic business performance analytics
- Eligibility for curated Around The Way collections
- Enhanced discovery opportunities
- Products and services sectionComing soon
- Reduced pricing on selected promotional productsComing soon
Need attention around a specific moment?
Use a one-time promotion when you have something timely to launch, fill, sell or announce.
Around The Way Boost
$99 one-time
Best for
Weekend specials · Sales · Pop-ups · New products or services · Timely announcements
What it includes
- Seven-day enhanced visibility period
- Promotion of one active offer, event or announcement
- Relevant Around The Way discovery placement
- Basic post-promotion summary where data is available
Around The Way Spotlight
$249 one-time
Best for
New businesses · Anniversaries · New ownership · Expanded services
What it includes
- Business-profile review or optimization
- Professionally prepared Around The Way business feature
- Focused featured placement
- One approved promotional social asset or post
- Basic performance summary
Visibility Sprint
$750 one-time
Best for
Grand openings · Product launches · Ticketed events · Seasonal campaigns · Booking drives
What it includes
- One campaign objective
- Campaign-planning session
- Business-profile optimization
- Coordinated Around The Way promotion
- Professionally prepared feature or campaign asset
- Defined campaign period
- End-of-campaign performance report
For businesses ready for ongoing support
Growth Partner
Starting at $600/monthThree-month minimum
Ongoing strategy and promotional execution built around one clear business objective at a time.
- Around The Way Plus
- Initial growth-planning session
- Monthly campaign objective and planning
- Recurring Around The Way promotion
- Original promotional content
- Offer and event development
- Business-profile optimization
- Monthly performance summary
- Monthly strategy meeting
- Priority campaign scheduling
- Preferential pricing on approved additional production
Growth Partner availability is limited because this package includes hands-on work from the Around The Way team.
Which option is right for me?
How it works
- 1
Find or add your business
Search Around The Way first. Claim an existing profile or submit a new business.
- 2
Complete your information
Add the information customers need to understand, find and contact your business.
- 3
Choose how you want to grow
Stay free, join Plus, request a promotion or apply for ongoing support.
- 4
Track what happens next
Use available results to understand how people are discovering and engaging with your business.
Payment never determines trust.
Around The Way keeps business verification separate from payment. A business may be listed, claimed and verified without purchasing a paid product. Paying for Plus or promotion does not create a verification badge and does not override directory standards.
- Listed
- The business appears in the directory with basic public information.
- Claimed
- Someone connected to the business has confirmed access and can manage the profile.
- Verified
- Around The Way reviewed ownership and operating information.
Tell us what you are trying to grow.
Share the business moment or goal you are working on. We will help identify the appropriate Around The Way option.
Questions
Do I have to pay to be listed?
No. Eligible Black-owned businesses can maintain a free public listing. Paid products provide additional tools, promotion or hands-on support.
What does Around The Way Plus add?
Plus is designed to provide a stronger business storefront, publishing tools and access to basic performance information.
Does paying make my business Verified?
No. Verification is based on reviewed ownership and operating information. Payment never changes verification status.
Is Around The Way Plus advertising?
Not primarily. Plus is a recurring platform upgrade. Focused promotional products such as Boost, Spotlight and Visibility Sprint are purchased separately.
What is the difference between Plus and Growth Partner?
Plus provides scalable platform tools. Growth Partner includes ongoing planning and hands-on work from the Around The Way team.
Does payment include Kin+ coverage?
No. Around The Way purchases do not buy or influence Kin+ editorial coverage.
How quickly will my business appear?
Most complete submissions are reviewed within one to three business days. We will contact you if additional information is required.
Around The Way and Kin+ serve different purposes.
Around The Way is the commerce and business-discovery platform of Kin Worldwide. Kin+ is a separate newsroom and sister brand. Purchasing an Around The Way product does not purchase, guarantee or influence Kin+ editorial coverage.
Start with the business you have.
Get listed free today. Build from there when the time is right.
List my business — free